The Ordinary is a skincare brand that is known for its simple, straightforward approach to beauty. The company was founded in 2016 by Canadian entrepreneur Brandon Truaxe and is now owned by Deciem, a beauty company based in Toronto, Canada. The brand has quickly gained popularity for its affordable, no-frills approach to skincare, which is free from parabens, sulfates, and other synthetic ingredients, and instead, focuses on using high-quality, clinically-proven ingredients. The Ordinary’s products are also cruelty-free and vegan.

The Ordinary’s approach

The Ordinary’s approach to skincare is all about providing effective, clinical-grade ingredients in their purest form. The brand believes in the power of simplicity, and their products are designed to target specific skin concerns without the use of unnecessary fillers or fragrances. This approach allows customers to build their own customized skincare routine, by using different products that target different skin concerns. The brand’s slogan “Clinical Formulations with Integrity” is a testament to their commitment to providing affordable, high-quality skincare.

Popular products

One of the brand’s most popular products is the Niacinamide 10% + Zinc 1% serum, which is designed to reduce the appearance of blemishes, redness, and uneven skin tone. The serum is made with niacinamide, a form of vitamin B3, and zinc, which work together to reduce inflammation and improve the overall appearance of the skin. This serum is a great option for people with oily or acne-prone skin, as it helps to regulate sebum production and decrease the appearance of blemishes.

Another popular product from The Ordinary is the Vitamin C Suspension 23% + HA Spheres 2%, a brightening and anti-aging serum. The serum contains a high concentration of vitamin C, which helps to brighten the skin and reduce the appearance of fine lines and wrinkles. This serum is a great option for people looking to improve the overall appearance of their skin, as it helps to reduce the appearance of dark spots, hyperpigmentation and dullness.

Product line

The Ordinary also offers a wide range of other skincare products including retinoids, acids, and hydrators. The brand’s product line also includes makeup and hair care. The brand’s retinoids are a great option for people looking to improve the appearance of fine lines and wrinkles, as well as for people with acne-prone skin. The Ordinary’s acids are a great option for people looking to improve the texture and tone of their skin, as well as for people with dull or uneven skin. The brand’s hydrators are a great option for people looking to improve the overall hydration of their skin, as well as for people with dry or dehydrated skin.

The Ordinary’s simple and effective approach to skincare has made it a popular choice among beauty enthusiasts, with many praising the brand for its affordable prices and high-quality ingredients. The brand’s popularity has also led to the launch of several spin-off brands, including The Inkey List, Abnomaly and NIOD. These brands continue to innovate and provide the same level of quality and affordability that customers have come to expect from The Ordinary. Overall, The Ordinary is a skincare brand that is known for its simple, effective, and affordable approach to beauty. With a wide range of products that are free from synthetic ingredients and cruelty-free, The Ordinary is a great choice for anyone looking to improve their skincare routine without breaking the bank.